KGBTexas Communications Shares Results of Worldcom Confidence Index
SAN ANTONIO–(BUSINESS WIRE)–Employee-related topics represent five of the top seven topics for corporate CEOs and CMOs in the most recent Worldcom Confidence Index, a monthly snapshot of chief executive and chief marketing officer sentiment from around the world. KGBTexas Communications, a member of the Worldcom Group, shares key findings of particular relevance:
- Having employees with the right skills is seen as being critical for the economic recovery
- Efforts to upskill and reskill employees is receiving the highest engagement levels from corporate leaders, along with employee retention
- Issues related to the impact and role of media and sustainability follow closely behind
“These key findings demonstrate the importance of human capital in rebuilding the economy,” said Katie Harvey, founder and CEO of KGBTexas Communications. “Companies that are willing and able to invest in their people will succeed in adapting to the changes that the pandemic has accelerated. The global perspective I’m afforded through our Worldcom partnership is invaluable, providing insight into the forces shaping the business world, which in turn allows me to anticipate and act strategically for our clients.”
Also of note for the Texas economy, the energy sector ranks at the bottom of the newly released Worldcom Confidence Index. CMO confidence within the sector has plummeted as challenges rise within the industry, which continues to deal with the impact of COVID-19. “As a Texas-based CEO, I’m optimistic about the outlook of the energy sector here, and expect the industry will begin an upward swing in 2021 as the recovery continues,” Harvey added.
The Worldcom Confidence Index shares global data derived from a sophisticated artificial intelligence (AI) tool that reflects the confidence levels of over 54,000 CEOs and CMOs across industries on a variety of issues. The findings are indicative of the variables proving to be of most concern to business leaders, along with their confidence in addressing them.
About KGBTexas Communications
KGBTexas Communications has evolved from a single-person communications agency in 1994 to one of the largest woman-owned, full-service firms in Texas, with offices in San Antonio and Houston. A proud Worldcom Group partner since 2018, KGBTexas’ integrated team of more than 40 professionals provides marketing services that include public affairs, public relations, advertising, digital and social marketing, creative content development, and media planning and buying. KGBTexas has played an integral role in some of Texas’ most visible and significant public- and private-sector initiatives that have significant consequence in their communities. To learn more about KGBTexas, visit KGBTexas.com and follow us on Facebook, Instagram and Twitter.